Abstract
This chapter describes the UK authors’ experiences of developing the world’s first and longest running behavioral insights team dedicated to health established in 2013 at Public Health England. With a strong record of over 30 academic publications coming from this team, some of the most impactful trials in health are discussed. The authors structure their chapter into ten lessons learnt describing their journey from designing high impact novel policy interventions demonstrating the potential for behavioral insights, to the integration of a broader multidisciplinary behavioral science approach embedded throughout the public health system and the enduring impact of the world’s first Behavioural and Social Sciences Strategy. Former members of the team have gone on to work for GlaxoSmithKline, the International Rescue Committee, the Centre for Advanced Hindsight and the London School of Economics.
| Original language | English |
|---|---|
| Title of host publication | Behavioral Public Policy in a Global Context |
| Subtitle of host publication | Practical Lessons from Outside the Nudge Unit |
| Publisher | Springer International Publishing |
| Pages | 97-109 |
| Number of pages | 13 |
| ISBN (Electronic) | 9783031315091 |
| ISBN (Print) | 9783031315084 |
| DOIs | |
| Publication status | Published - 1 Jan 2023 |
| Externally published | Yes |
Bibliographical note
Publisher Copyright:© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2023, corrected publication 2024.
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 3 Good Health and Well-being
Keywords
- Health
- Policy
- Skills and/or capabilities
- Strategy
- Theory and/or frameworks
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