Developing and Delivering targeted SARS-CoV-2(COVID-19) health interventions to Black, Asian and Minority Ethnic (BAME) communities living in the UK

Black and South Asian communities are more likely to die at higher rate during the COVID-19 pandemic. Many people in the community, community leaders, government and the health services are concerned, and we need culturally specific, targeted messages to reduce COVID-19 risk and change behaviours to protect the community.

Our initial work has suggested that we need to educate diverse communities to understand their risk and how to protect themselves. We have a track record in coproducing digital, culturally specific health messages for BAME groups and this project will do this in the context of COVID-19 and deliver these messages with the help of the
community nationally.

We will work with community groups, community and faith leaders and professionals from public health and allied health to produce written/pictorial guidance, short films and mobile app. We will work with these groups to ensure that the messages reach minority groups and will also evaluate the effectiveness of our health messages. We will share information and experience gained from the project quickly via community leaders, policy makers, including NHS England and Public Health England.