Description of impact
The findings from the experiment had a direct impact on the messages sent to all NHS T&T users in England who received anegative COVID-19 lateral flow test result through the service, by informing an update to the message text. Based on the findings from the experiment, the updated messages are likely to have improved public perception of their residual risk. The relationships developed with NHS T&T led to further work including a full review of messaging, summarised in an overarching report representing the embedding of behavioural science in evidence-based messaging.
| Category of impact | Other impacts |
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Documents & Links
- Impact Focus: Exploring the impact of COVID-19 Testing messages on residual risk
File: application/pdf, 1.23 MB
Type: Text
Related content
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Research output
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Impact of residual risk messaging to reduce false reassurance following test-negative results from asymptomatic coronavirus (SARS-CoV-2) testing: An online experimental study of a hypothetical test
Research output: Contribution to journal › Article › peer-review